Yesterday I spent the afternoon reading the most boring (and it’s not that boring) of the books from my most recent library trip. Low Budget Marketing For Small Businesses which talked a lot about websites and the internet (obviously). The book is a little old (2003) but I figured some ideas would probably help. Although, I kind of smiled to the Generation Y references because well, that’s my generation, haha (as I was like, 12 at the time the book was published). #notveryold. Still it has ben helpful and even though I won’t be buying words and can tweak my website by myself for the most part (and what I can’t do, I can ask my husband or other friends to help with, because we’re all a bunch of geeks) it helped with some ideas on how to fix my current website.
Every so often I go on this completely re-do everything spree, and over the last 2 years I think I’ve alternated between blog-front and static pages multiple times (at the moment, I’m back to static page, but with blog posts featured). I’ve also wanted it to look a little bit more…me. I like clean websites but I also like artsy ones. I think the design I came up with last night works pretty well for the present and seems to balance the two. Light shades of polkadots with my balloon logo. I thought about adding a fairy, because that’s my etsy logo, but it looked too crowded.
This is all just a work in progress, so please stay patient, as I’ll probably be changing things more later. O:)
Anyway, the most helpful tidbit I’ve gotten so far from the book was the who’s-your-target-worksheet. And I haven’t filled it out yet, but I’ve been thinking on it, and launched an experiment yesterday also, which, you would have seen if you follow me on twitter (free shipping code). However, I conveniently added my twitter accounts (and other things) to my sidebar, if you’d like to follow and find the code and use it in my etsy store.
Anyway, this latest round of changes goes to the marketing book. Thanks, Mr. Book! I’ll go back to reading now.