I charted out my empire the other night. I think it’ll help me stay focused and remember the big picture – I can add to it as needed which is a nice aspect. I have bits of ideas and goals and big picture stuff strewn across various notes and entries in my journal, but having a graphical representation seems to make it that much more real.
I don’t know much about building empires, but this makes sense to me – and it’s nice to look at.
I had one of those weeks again – where at those times I should be getting ready for sleep, I come alive and decide to edit and update everything everywhere.
I made a new set of logos for my business – I wanted it to reflect the things I try to make: those moments when you find a piece of magic and it clicks. It’s not perfect (I don’t know how to make it completely perfect yet) but I feel like it embodies the feeling I want to create.
I made various sizes – one for facebook ^ (and coincidentally, sidebar buttons and twitter icons), one for my etsy profile, and a banner.
I also updated all of the text everywhere (etsy, facebook, here) to more accurately and succinctly reflect my art and personality – the tagline wasn’t updated in that screenshot, but I did go on to change it to Believe in Fantasy.
Yesterday I spent the afternoon reading the most boring (and it’s not that boring) of the books from my most recent library trip. Low Budget Marketing For Small Businesses which talked a lot about websites and the internet (obviously). The book is a little old (2003) but I figured some ideas would probably help. Although, I kind of smiled to the Generation Y references because well, that’s my generation, haha (as I was like, 12 at the time the book was published). #notveryold. Still it has ben helpful and even though I won’t be buying words and can tweak my website by myself for the most part (and what I can’t do, I can ask my husband or other friends to help with, because we’re all a bunch of geeks) it helped with some ideas on how to fix my current website.
Every so often I go on this completely re-do everything spree, and over the last 2 years I think I’ve alternated between blog-front and static pages multiple times (at the moment, I’m back to static page, but with blog posts featured). I’ve also wanted it to look a little bit more…me. I like clean websites but I also like artsy ones. I think the design I came up with last night works pretty well for the present and seems to balance the two. Light shades of polkadots with my balloon logo. I thought about adding a fairy, because that’s my etsy logo, but it looked too crowded.
This is all just a work in progress, so please stay patient, as I’ll probably be changing things more later. O:)
Anyway, the most helpful tidbit I’ve gotten so far from the book was the who’s-your-target-worksheet. And I haven’t filled it out yet, but I’ve been thinking on it, and launched an experiment yesterday also, which, you would have seen if you follow me on twitter (free shipping code). However, I conveniently added my twitter accounts (and other things) to my sidebar, if you’d like to follow and find the code and use it in my etsy store.
Anyway, this latest round of changes goes to the marketing book. Thanks, Mr. Book! I’ll go back to reading now.
The last few days I haven’t been feeling really great, and so I’ve been sleeping most of the day and awake most of the night. Wanting to paint (or even clean) but not having enough energy. Tonight though, I started feeling a little better – Alex cleaned the house for me before I told him to go catch a movie and I would just kinda hang out and relax (and he would bring me donuts from Tim Hortons). I have all this pent up creative energy, but I can’t actually do anything with it on canvas. So I decided to play with my wacom tablet. I think I finally have it down – it’s a little hard to get used to sometimes, when you’re used to giant canvas or paper and you’re drawing on a 13 inch screen but using a 4×6 pad. Anyway, I decided to play with the concept that I have for one of my paintings and see how that turned out. I just hope I can make it flow like this on the canvas now (I also need to get better brushes…).